For all of us who work near the US Bancorp Tower or have been inside her, you can’t help but notice the tacky effect she has on downtown. From the sites, smells and sounds off ole Burnside, she stands tall and firm in representing Portland’s unique flavor. As the 2nd tallest skyscraper in town, with 1.1 million sq. feet of office space, she literally holds some of Oregon’s most prominent businesses within her walls. More eye sore than business mecca, the US Bancorp Tower is one of the ugliest buildings in the Pacific Northwest.
The US Bancorp Tower opened for business in 1983 and served as U.S. Bancorp’s national headquarters for some time. As one of the largest banks in the United States, you would think perhaps blue or red might make more sense from a branding perspective. But no. US Bank decision makers, in all their free checking glory, decided to construct a big pink building with no right angles. Whilst approaching her from Old Town/Chinatown, Big Pink looks sleek and slender ready to wait in line at Bettie Ford. From the SW approach, she appears as a the massive bridesmaid in front of Dixie Tavern. No matter what though, she always looks better in the dark.
The most odious thing about her has nothing to do with the structure itself but with the daily discharge of white collar douche bags at 12 and 5 everyday. They fill the streets around the building with honking BMWs trying desperately to get back to Lake Oswego or West Linn for dinner (Even though Big Pink is home to one of the greatest Happy Hour food establishments in town- Portland City Grill). But my general dislike for suburbia can’t cloud the fact they still work in a big… erect… pink… tower.